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For the 22nd edition of the ATUGE Forum, the agency managed the client’s media campaign, with the following mission:
– Forum poster formatted in 1/4 page color for La Presse and 1/4 page color for La Maghreb.
– Media Planning for the two newspapers as well as Time and Assabah, which the client did not approve due to lack of budget.
– Media Buying
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A press campaign is a way of drawing media and public attention to a particular event or product.
The press is an extremely powerful tool in marketing and advertising, as it has the power to reach large numbers of people in a short space of time. A press campaign can be used to promote anything from new products, services or ideas to special offers and sales promotions.
The main aim of a press campaign is to publicize your company’s product or service. It allows you to get your message across in an interesting way that will attract the attention of potential customers.
Press releases are usually written by professionals with experience of writing for the media. They contain all relevant information about your company and its products/services, as well as quotes from industry experts (if necessary). They are designed to be easily read by the journalists and editors responsible for writing about your product/service.
Press releases must be sent out in good time (usually 24 to 48 hours before publication), so that editors have time to read them and react accordingly.
The operation was carried out in September 2013
