Internal and external packaging Euronics store

Internal and external packaging Euronics store

We printed several supports and then installed them at the Euronics Sousse sales outlet. The external supports are :

– Blind wall 5m x 5.4m, structure + print on tarpaulin + spotlights
– Poly posters with print on vinyl, size 1.8m x 2.5m

– Stop Parking on Poly support 1.5m x 1m in Recto Verso Internal supports :

• 4.2m high foam panel kakemono featuring the stars of the Euronics logo
• Dressing the checkout area
• X banner and Master Banner
• Printing on transparent vinyl

Store design is the process of creating a physical space where products are sold, but it’s also the communication of brand identity. It is the physical manifestation of a company’s values and its understanding of the market’s needs and desires. The store must be representative of the brand itself in its image, cleanliness and organization.

A place of peace, calm and happiness, a retail store combines visual and aural elements to create an experience. The customer is always at the center of attention, with different strategies to entice them to stay longer than expected or encourage them to return after they’ve left.

Designing a store with this in mind will make it more visible to customers, increasing sales. This can be achieved through signage that promotes daily or weekly sales, or through an organized layout that makes it easy for customers to find what they’re looking for.

The most important part of store design is to focus on the customer’s experience, one that will persuade them to return in the future. To do this, there needs to be some sort of plan on how to capture their attention by having new displays every week, or even more often if possible.

This project (Internal and external wrapping Euronics Store) was carried out in December 2012.