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CitySport Carrefour store branding – a mission successfully taken on by our agency!
This was a technically challenging assignment, as the structure to be clad was highly unstable and of non-uniform dimensions.
On top of that, the hatch leading to the structure is very difficult to access.
Store design is the overall layout, appearance and organization of a retail space. Store design can have a significant impact on how customers perceive your company, your brand and your products. Store design should reflect your brand and company image, while providing an effective shopping experience.
This includes a number of elements, including the store’s physical structure, product pricing, signage, traffic flow, lighting, colors used in signage and branding, as well as product placement and presentation. The overall aim of these elements is to create an optimal shopping environment that helps customers find what they are looking for in a timely manner, while increasing the likelihood that they will make further purchases during their stay in the store.
A well-designed store will help promote sales by making it quick and easy for customers to find what they’re looking for. Customers who can easily find the products or services that interest them are more likely to buy those products or services than customers who don’t have that experience. It’s also important that the physical structure of a store offers customers an easy way to enter the store and move around the facility to access different areas of the store without clutter or interference from other customers or objects in the store. Store design must also take into account all environmental factors likely to have an impact on customers’ shopping experience, such as weather conditions or lighting.
The operation (CitySport Carrefour store design) was carried out in March 2012.
