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City Sport’s large-format poster was one of the tasks successfully taken on by our agency!
We designed, printed and installed a video wall for our client City Sport (Rue de Marseille).
The print was made on a vinyl substrate, printed in high definition, with a format of 3m by 2m.
This was part of an assignment to dress a point-of-sale for a sporting goods store: Adidas, Nike, Reebok, Puma, Levis, … which our agency specializes in, and for which we have handled several similar assignments with great success.
A poster is an informative visual work of art. It’s an advertising device that informs, persuades or reminds us of a (usually public) event. Posters are designed to inform and persuade us to get involved. Posters can be used for social causes, to remind us of personal commitments we’ve made, or even as an art form.
If you want to make an impact with your poster, you need to create a good design. The message on the poster should be clear and easy to read. The font should be appropriate to the occasion; it shouldn’t be too complicated or too basic. If you want people to take the time to read your poster, it needs to be interesting and visually appealing.
A poster can be designed by hand or using a computer application such as InDesign or Adobe Photoshop. You can also use software like Microsoft Publisher or free online tools like Google Docs and Canva. Designing your own poster can be very rewarding, as you’ll have a greater sense of ownership of the project and the end result will be more professional as it truly reflects your personality and stylistic preferences.
Project (City Sport large-format poster) carried out in June 2013
