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Digital syndrom took charge of MenuProduction for Pizza Hut.
The leaflet was printed in 50,000 copies.
Distribution in the areas of the five Pizza Hut outlets .
Technical specifications :
Leaflet format :
Closed format: 15 x 21 cm
Open format: 45 x 21 cm
Four-color printing on 90g paper.
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What makes a good flyer?
The leaflet is an advertising medium used to present a company or an activity.
A good leaflet must attract the reader’s attention. That’s why it’s important to have a striking design and clear, concise descriptive text to make it easy to read.
Firstly, if the leaflet is designed for commercial purposes, and highlights a specific product, the text must relate to that product.
The design of a leaflet, like any other printed communication medium, requires careful work and creative research. In addition to the layout, which must meet precise criteria such as the use of colors related to the company logo, the message to be conveyed must have maximum impact on the reader. Your leaflet must be unique and original, especially if it is to stand out from the competition.
Would you like to open a restaurant? There are several steps to follow, not least the creation of your menu. This is the most important step in attracting the attention of your customers. Here are a few tips for choosing a winning menu.
The size of the menu allows the customer to read its contents in just a few minutes, more precisely, no more than three minutes. Be aware that a menu that’s too crowded won’t allow them to choose their dish properly.
All formats are allowed, but the ideal is to choose an A4 format where the dishes are presented horizontally. They will be listed on two or three pages. This makes it easier to hold, but also more pleasant to read.
It’s also a decisive factor in the success of your menu. However, if you have several dishes to present, it’s ideal to have a special drinks menu. What’s more, it could be a way of increasing your sales.
The content should be easy to understand. Be sure to divide the dishes into several sections, while highlighting your specialties. Dishes should be described briefly and explicitly, citing ingredients for example.
The most important thing is to enable customers to read your dishes at a glance, so they can choose quickly. This is where it’s important to highlight the different sections: starters, main courses, desserts.
Just like the exterior design of your restaurant, your menu must also be attractive. To achieve this, use original yet legible writing styles. The choice of colors should also be taken into account, where dark colors are generally emphasized. But this doesn’t prevent you from choosing bright colors to match your restaurant’s theme.
Date: February 2020
Customer : PIZZA HUT TUNISIA
Service division: Print division
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