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For its first assignment, Digital Syndrom was asked to design a communications operation for its client Zedd.
The operation included e-mailing, two press inserts and a radio campaign on Mosaique FM.
In this article, we’ll look at the importance of an e-mailing campaign in a company’s communications policy.
Today, e-mailing is one of the most effective ways of communicating with your customers, potential customers and other stakeholders in your business. A well-planned and implemented e-mailing campaign can help you build brand awareness and relationships with your customers. It also helps you understand the needs of your target audience and build trust.
Here are just a few of the advantages of an e-mailing campaign:
1. It allows you to reach a large number of people at once without spending too much time or effort on each user. You can send an e-mail message to thousands of people at once, using e-mail as a marketing tool in your business strategy.
2. E-mail is one of the most cost-effective ways of communicating with your customers, as there are no printing costs when you use this marketing technique to promote your products or services online or offline; however, if you wish to include images or videos in your messages, you may need additional storage space on your server as well as Internet connections to send these images or videos over the Internet so that they can be sent to a large number of people at the same time.
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The importance of a radio campaign in a company’s communications policy cannot be overstated.
Many companies who advertise their products on television and in newspapers have forgotten the power of radio advertising. While some may think it’s just a waste of time, there are many other companies that use this medium to promote their products. Radio is a powerful tool that can help build brand awareness and increase your company’s sales.
The main advantage of radio is that it reaches people at all hours of the day and night, whether they’re at home or at work. So they’re more receptive to your message because they’re not distracted by other things like TV ads. You can also target specific audiences based on age range or location, so your ad will reach fewer but more relevant people.
Radio campaigns are also much less expensive than other forms of advertising, such as TV commercials and print ads. Since you only pay for airtime, you don’t need additional production costs or production materials such as brochures or flyers that can quickly accumulate in other types of marketing campaigns. This will allow you to allocate more funds to other marketing activities such as social media marketing or e-mail marketing, which can increase traffic to your website.
[Update] The customer is now called ZEN (Opération Zedd)
operation carried out in 2004.
