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CitySport La Marsa’s window dressing was handled by our agency in “turnkey” mode, where we took care of the graphic design, set up the technical file (measurements and location), printing and installation.
We formatted the visuals, printed them for our customer CitySport, and installed them at the customer’s premises in La Marsa.
The windows were 2.84m x 3.05m, with HD vinyl printing.
Window dressing is the process of using visual merchandising to attract people to a certain product or section within a store. Store owners want to grab people’s attention long enough for them to notice the products, and often this is done by placing the most interesting, unique or attractive products at the front of the store, or by highlighting these products with special lighting or even mannequins.
A store window is all about attracting customers. The underlying idea is that if you make your products sufficiently attractive and appealing, you’ll draw people in. If your store front is dull and unattractive, customers will be less inclined to come in. If your storefront is interesting and eye-catching, customers will spend more time looking at the items inside and may even take a second look around the store before leaving. Window dressing also gives customers an idea of the type of business you are: some companies use it as a way of showing their brand identity, while others use it to draw attention to specific products or sections that customers should notice.
Project (CitySport La Marsa window dressing) carried out in December 2012.
