ATUGE press campaign

ATUGE press campaign

On behalf of our client Atuge, and for the purposes of advertising the Tunis 2012 Forum, we set up a communication campaign involving the purchase of space on La Presse (in 1/4P and headset format), Echourouk newspaper (1/4P) and Le Temps newspaper (1/4P).

The agency took charge of formatting the communication materials.

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The importance of designing a press campaign in a company’s communications policy

The press is an important part of the communication process. It has a major influence on the way people form opinions and make decisions. It can be used as a tool to promote a company’s products and services, publicize new products and services, or disseminate information about an event or product launch.

The press release is one of the most important tools in a company’s marketing arsenal. It’s an announcement that contains information about the product or service offered by the company, as well as other relevant details such as contact details, price and delivery options, etc. The idea is to get noticed by the media so that they talk about your product or service in their publications, which will then reach thousands of readers likely to be interested in what you have to offer.

The best way to ensure that your press release is picked up by the media is to make sure that it follows certain guidelines set by the media. You need to make sure that you follow these guidelines meticulously, so that your press release stands out from all the others sent out at the same time by different companies:

Make sure it contains all the relevant information, not just vague or meaningless words like “new” or “new”.

The operation was carried out in September 2012