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We designed a poster to be inserted in the press for our client, the Polyclinique du Lac.
The dimensions of the insert are A4.
The insertion was the graphic declination of the pop-up structure.
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Press campaigns are mainly used to publicize a product or service. A press release is sent to all the major media, as well as to smaller media with a more local audience. This means that people can find out about your company and what it does, without having to spend a lot of money on advertising.
The first thing to do when planning a press campaign is to determine your target audience. You may want to target all the local newspapers and magazines in your area, or just one particular publication that has more influence than the others. You also need to think about the time you have available – if there’s only a short time left before Christmas, it may not be worth sending out Halloween costume press releases now!
Once you’ve chosen the publications you want to send the press release to, it’s time to write it! It’s important that your press release is interesting and informative; if it isn’t, there’s no point in sending it. If possible, try to include quotes from people who have already tried your product or service; this makes the story more relatable and encourages people to read on.
Project completed in April 2013
