Tozeur Festival logo design

Tozeur Festival logo design

We designed a new logo for the 37th Tozeur International Festival for our client.

The logo is based on a general concept that will be the theme of the event: “Tozeur en couleur”.

The logo is composed of a yellow background, symbolic of the desert, with the features of the Tozeur “Galeb” stones.

The logo’s color scheme emphasizes the main theme of the 37th Tozeur International Oasis Festival.

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Designing a logo for a festival requires careful thought and an understanding of the festival’s identity and atmosphere. Here are a few steps to follow to create a striking logo:

1. Understanding the festival :
   • Familiarize yourself with the festival’s purpose, theme and values. What does it want to convey to the public?
   • Get to know the festival’s target audience. What are their demographics and lifestyles?
2. Search :
   • Explore the logos of other similar festivals or events for inspiration and to make sure you create something distinctive.
   • Gather visual elements that relate to the festival, such as representative symbols, motifs or icons.
3. Conceptualize :
   • Start sketching out different logo ideas, taking into account the festival’s concept, theme and values.
   • Play with different shapes, typography, colors and styles to find a visual composition that matches the festival.
4. Creation :
   • Use graphic design software to create a digital version of the logo.
   • Try out different color and font combinations to find the best visual appearance.
   • Make sure the logo is easily legible and recognizable, even on a small scale.
5. Review and feedback :
   • Share your logo with festival organizers for feedback and suggestions for improvement.
   • Make any necessary changes based on feedback.
6. Finalization :
   • Once you’ve finalized the logo, be sure to export the files in different formats (e.g. PNG, JPEG, vector) for use on different media.

If you’re not comfortable designing the festival logo yourself, it’s a good idea to call in a professional graphic designer who specializes in logo creation. They’ll be able to guarantee a professional, attractive result that matches the festival’s identity.

Project carried out in September 2015