Press insert Atuge Tunisia 2015

Press insert Atuge Tunisia

As media agency for Atuge, our agency continues to manage press insertions, handling media planning and buying for our client Atuge.

This December insert concerns the lecture series organized by our customer.

The importance of a press campaign in a company’s communications policy

The importance of a press campaign in a company’s communications policy is often underestimated. The aim of the campaign is to attract the attention of key stakeholders and other interested parties, such as investors, customers and employees. It is therefore important that the messages communicated by the company are consistent with the image it wishes to convey.

A press campaign can help build a brand or reinforce an existing one. It can also be used to bring new products or services to market, or to communicate with existing customers about new developments in their sector. A well-planned and well-executed press campaign can be used to support marketing campaigns, for example by promoting special offers or highlighting new product or service features. It can also be used to promote positive news about your company, or simply to introduce your brand to people who may never have heard of it before.

Press releases are often used to announce new initiatives within a company, but they can also be used as part of an overall PR strategy, for example to announce job cuts or changes in management structure, etc., especially when this type of news would go unnoticed in other media if someone wasn’t actively pursuing them for comment!

{%CAPTION%}

The operation was carried out in December 2015