Forum Atuge press release

Press release Forum Atuge

As a media agency for our clientAtuge, we continue to manage press insertions, taking care of media planning and buying.

These insertions concern announcements for the Atuge June 2016 Forum, as well as the Forum program (workshops, conferences, debates, etc.).

Insertions were carried out on the following media:

– 1/8P and 1/4P B&W format for La Presse newspaper

– 1/4P B&W format for the newspaper Le Temps.

Forum Atuge press release

The importance of a press campaign in a company’s communications policy

In today’s business world, it’s essential for every company to have a well thought-out and planned media plan. A media plan is about deciding which media to use and how much money to spend to get your message across to your target market.

The first step in developing any kind of media plan is to determine the type of message you want to get across. It could be as simple as “buy our product” or as complex as “our brand represents freedom”. Once you’ve chosen your message, you need to decide on the means you’ll use to convey it.

Depending on how much money you want to spend and how many people you want to reach, there are a number of different options such as print ads, radio ads, TV ads and billboards. Once these decisions have been made, it’s time to draw up a timetable for each medium to ensure that the advertising campaigns coincide with each other.

The operation was carried out in June 2016