Emailing Pizza Hut Crown crust campaign

Emailing Pizza Hut Crown crust campaign

Our team of developers set up anEmailing operationPizza Hut Crown crust campaign. The agency’s mission was :

• Adaptation of the general concept to an 800 x 600px web format
• Cutting html and inserting external links
• Choice of databases (BtoB + BtoC + free mails) i.e. 490K addresses.
• Emailing launch
• Monitoring and Reporting

Tips for a good newsletter :

The first thing to consider when designing a newsletter template is the content. Is it relevant to your audience? Will it generate enough engagement? Is it consistent with your brand identity? Your content needs to be clear and concise: your readers’ attention to your message is short-lived!

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How to do it: place images in the first part of your email to capture your readers’ attention, followed by short text and a call to action.

Give your newsletter a well-defined structure. You can choose to use a one-column block at the top and another made up of 2 smaller columns underneath. Don’t try to cram in too much information: it’s likely to put off your readers. Keep as much empty space as possible and keep your newsletters simple and clear. Above all, maintain a similar format from one email to the next: users want to find the same design and feel over time. This will also help build your brand identity.

Emailing as an indispensable tool in your digital marketing strategy

E-mailing is the most effective way of keeping in touch with your customers, and can be a powerful digital marketing tool.

E-mail marketing has been around for decades, but it hasn’t lost any of its appeal. E-mail still has the highest conversion rate of all online advertising channels, and that’s not likely to change any time soon.

E-mail is an indispensable tool in your digital marketing strategy, enabling you to connect directly with your customers and send them relevant content based on their interests and actions.

You can use e-mail to build relationships with your customers, generate leads and increase sales without having to spend money on advertising or other paid marketing channels.

Mission information :

Date: March 2019

Customer : PIZZA HUT TUNISIA

Service division: Web division

Content updated on 19/05/2020