Winter Deal Flyer Design and Printing
Digital syndrom handled the design and printing of the Winter Deal flyer.
We created the graphic design for the Winter Deal offer campaign on behalf of our client, Pizza Hut.
The technical specifications are:
- Printed on 90g matte coated paper
- Placed in a 15 x 21 cm Plexiglas stand.
What makes a good flyer?
A flyer is an advertising tool used to present a company or an activity.
A good flyer must capture the reader’s attention. This is why having a powerful design and descriptive texts that are both clear and concise is essential to make it easy to read.
First, if the flyer is designed for commercial purposes and highlights a specific product, the text must be relevant to that product.
Designing a flyer, like any other printed communication material, requires careful work and creative research. In addition to the layout, which must meet specific criteria such as using colors related to the company’s logo, the message to be conveyed must have the maximum impact on the reader. Your flyer should be unique and original, especially if it aims to stand out from the competition.
How to get an affordable flyer?
The cost or budget for a flyer depends on the following elements:
- The open and closed format: To explain this point, let’s take an example: a client wants a flyer in a closed A5 format with a single fold, which gives us a closed A5, open A4 flyer (it’s as if we folded an A4 sheet in half lengthwise).
- The printing cost depends on the following elements:
- Paper weight: The thicker the paper (e.g., 350g), the more expensive it is. It’s also important to consider that paper quality varies and can affect the final cost.
- Format: The larger the printing format, the more expensive it is (although this rule is not always followed for non-standard formats with significant waste).
- Number of colors: Printing in a single color (black) is far cheaper than printing in 4 colors or using special colors.
- Finishing: Finishing touches increase the bill… but luxury comes at a price 😉
- Quantity: In offset printing, the more you print, the lower the unit price becomes (due to the dilution of fixed costs). For digital offset, the price does not vary with quantity, making it ideal for small runs.
- Process: As discussed above, printing in offset or digital offset greatly differs in budget setting.
About the Client:
Pizza Hut Tunisia is a fast-food chain that first opened in the 90s with its first location in El Manar.
Since its reopening in December 2015 and following the success of its products and the great satisfaction of its fans, Pizza Hut Tunisia now has five locations in the Greater Tunis area: El Manar, Tunisia Mall, Ennasr, Lac II, and La Marsa.
Mission Information:
Date: November 2021
Client: PIZZA HUT TUNISIA
Service Division: Print Division
Content Updated on 01/03/2022
