E-commerce Website Management
Our agency assumed full responsibility for the ongoing management of the e-commerce website for our client, Duo Accessories. The primary goal was to enhance the site’s performance, user experience, and search engine visibility through comprehensive technical, content, and SEO updates.
The project encompassed the following key areas:
Technical Updates and Maintenance
To ensure the website’s stability, security, and functionality, we performed regular and thorough technical maintenance. This included:
- Core System Updates: Keeping the site’s foundation robust by updating the WordPress core.
- Plugin Updates: Regularly updating all installed plugins to patch security vulnerabilities and ensure compatibility.
- Theme Updates: Applying updates to the WP theme to maintain design integrity and performance.
- Elementor Updates: Ensuring the page builder, Elementor, was always running on the latest version for optimal editing and display.
- WooCommerce Updates: Updating the WooCommerce platform to guarantee smooth and secure transaction processing.
For specific e-commerce functionalities tailored to the client’s needs, we installed and configured specialized plugins for:
- Advanced Discount Management: Implementing a system for managing both specific, one-time discounts and recurring, periodic promotional campaigns.
- Product Badge Management: Adding visual badges (e.g., “New,” “Sale,” “Best Seller”) to products to attract customer attention and drive sales.
To prevent technical glitches and ensure long-term reliability, we strategically selected and integrated Premium plugins known for their quality and support.
Content Updates and Site Architecture
We executed a series of content updates to improve user navigation and keep the site fresh and relevant:
- Product Catalog Management: Regularly updating product listings to reflect new collections and remove outdated items.
- Optimization of Site Architecture: Restructuring the site’s overall layout for a more intuitive and user-friendly experience.
- Key Page Enhancements: Reworking the Homepage, main Menu, and Footer to improve navigation and highlight important information.
- General Page Updates: Updating content across various static pages to ensure accuracy and relevance.
- WooCommerce Category Refinement: Reorganizing and updating product categories to make it easier for customers to find what they are looking for.
SEO (Search Engine Optimization)
A significant effort was dedicated to improving the site’s organic search performance through detailed on-page SEO tasks:
- Media Tag Implementation: Systematically adding descriptive alt tags to media files for all legacy products, covering a total of 1,950 products. This improves accessibility and image search ranking.
- Product SEO Tag Insertion: Crafting and inserting unique meta titles and descriptions for 1,240 individual products to improve their visibility in search engine results.
- Category SEO Tag Insertion: Optimizing all e-commerce categories with relevant SEO tags to capture broader search queries and drive targeted traffic.
