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In the rapidly expanding solar energy market, standing out visually isn’t a luxury but a strategic necessity. Our agency Digital Syndrom recently met this challenge for VLD SOLAR, a specialist in innovative photovoltaic solutions. Discover how our expertise in visual identity transformed the brand image of this dynamic company through a rigorous and inspired creative process.
In a technical sector like solar energy, visual identity plays a crucial role. It must convey both the company’s technological expertise and its environmental commitment. For VLD SOLAR, the challenge was twofold: to differentiate itself in a competitive market while clearly communicating its core values.
Brand identity goes far beyond a simple logo. It is the company’s complete visual personality that influences the perception of customers and partners. Our studies show that a consistent identity can increase brand recognition by 80% and consumer trust by 75%.
Our approach to creating VLD SOLAR’s logo and graphic charter was based on a proven methodology that has demonstrated its effectiveness in our previous projects.
Before even sketching the first designs, we conducted a thorough analysis:
This crucial phase allowed us to establish a solid creative brief, serving as a true compass for all future visual decisions.
Armed with these strategic insights, our designers developed several creative directions for the VLD SOLAR logo.
The chosen concept is built around a dual symbolism:
Successive iterations refined the design, resulting in a logo that is memorable, distinctive, and perfectly aligned with VLD SOLAR’s premium positioning. Our team notably used techniques similar to those deployed in our strategic SEO project to ensure perfect consistency.
Once the logo was approved, we developed all the components of the brand guidelines:
The choice of colors was particularly strategic. We opted for:
These colors were selected not only for their symbolism but also for their effectiveness across different media and their ability to stand out from competitors.
Two complementary font families were chosen:
A custom icon system was developed to illustrate VLD SOLAR’s various services and benefits. These elements are inspired by the logo’s shapes to create a coherent visual language across all materials.
All visual elements were compiled into a detailed brand guidelines handbook. This essential document serves as a reference for all future applications of the visual identity.
The handbook includes:
This strategic document, similar to those we develop for our SEO consulting clients, ensures brand consistency across all platforms and creators.
A brand identity truly comes to life when it is applied across all touchpoints with customers and partners.
The new visual identity was implemented on:
The visual identity was also adapted for:
Our deployment approach is inspired by best practices we’ve developed in projects like our reel creation for a restaurant, tailored to the B2B context.
Six months after launching the new visual identity, the results speak for themselves:
The new visual identity also facilitated VLD SOLAR’s marketing initiatives, particularly the launch of new product lines and expansion into new geographic markets.
This project perfectly illustrates our approach to visual identity at Digital Syndrom. We firmly believe that a brand’s design must be:
Our expertise isn’t limited to the energy sector. We have developed impactful visual identities for clients in various fields, as shown in our diverse portfolio.
The creation of the logo and graphic charter for VLD SOLAR demonstrates that a successful visual identity goes far beyond aesthetics. It’s a genuine strategic tool that reinforces positioning, facilitates recognition, and builds trust.
At Digital Syndrom, we support our clients at every stage of this process, from strategic definition to complete deployment, including graphic creation. Our integrated expertise ensures perfect coherence between brand strategy and its visual expression.
Do you want to rethink your company’s visual identity or start creating content tailored to your new image? Discover our dedicated offers for businesses or check out our blog for more insights on the latest trends in design and digital marketing.
Your visual identity is the first point of contact with your potential customers—make sure it tells the right story.
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