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We designed, printed and installed a cladding system for our customer CitySport’s Avenue de France store.
A wide range of brands and media were used in this operation:
– Printed on vinyl
– Printed on grey-backed vinyl
– Printed on vinyl bonded to PVC 2mm The brands used are:
– Puma
– Adidas
– Onitsuka
Outfitting is a multi-disciplinary concept that concerns not only the design of the store, but also its operation, communication and interaction between customers and employees. The idea of such a concept may seem daunting to independent retailers, but the benefits of implementing such a program can dramatically increase sales.
A good store design allows you to :
1. Bringing in customers
By using the right design for your unique selling point or brand identity, you’ll be able to attract the right type of customer to your business.
2. Creating an experience for customers
Creating a unique experience for your customers that makes them want to come back is one of the most important goals of any successful store design. For example, Anthropologie uses its beautiful product presentation to create an atmosphere that makes customers want to stay longer, look at more products and try on smaller sizes. Anthropologie also offers surprise elements in its stores, such as a bonus gift with purchase that can pop out from under the mannequins, encouraging customers to stay longer and make more purchases. 3. Communicate your message clearly.
Another important element of store design is the ability to clearly communicate your message. This means understanding who
Operation (CitySport Avenue de France shopfitting) carried out in December 2012.
