Euronics commercial space cladding

Euronics commercial space cladding

We designed the sales area for the first Euronics point of sale in Tunisia, covering the payment area (main checkout) and the financing area.

The cladding was made on cut vinyl measuring:
4.75m x0.26
1.6m x 0.45

Store fixture design

Store design is the main visual expression of a brand. It can influence customer perception and buying behavior, and as such is considered responsible for 38% of a store’s sales. Store design can either enhance a brand’s image or detract from its value. However, poor store design doesn’t necessarily translate into poor sales. Consumers shopping in poorly designed stores may associate their negative experience with the store’s products or services rather than the store itself.

To make the best use of limited space, retail stores generally follow a standard layout pattern, divided into three main zones: public areas (also known as main display areas or showcases), customer service areas (also known as secondary display areas) and storage rooms. The ratio between public and customer service areas varies according to a store’s product range and merchandise categories. For example, high-value products, such as jewelry, are generally displayed in the public area, while low-value products, such as toiletries, are displayed in the customer service area. Aisles should be integrated into the layout to allow customers to move freely from one product category to another. In addition, there must be sufficient space between appliances to prevent customers from bumping into each other.

This project (Euronics retail space cladding) was carried out in December 2012.