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Our agency produced posts as part of our Community Management contract for ExcelStrap Morocco.
Our team is setting up a complete management system for our client’s Facebook page:
Community management is a broad term, covering a wide range of activities, in which community members interact with each other to promote a common cause, or an interest in a common organization. In this article, we’ll take a closer look at this new discipline of digital communication. First, we’ll focus on the role of community managers. Then, we’ll look at the missions covered by Community management.
Community Managers are the key players in this interaction. They coordinate and lead groups of participants within the community, in order to achieve a common goal, generally increasing awareness of the common cause, or improving its image. To achieve this, they publish content they create or are provided with, moderate comments and encourage engagement.
An effective Community Manager must be able to motivate and inspire members of this virtual community to work towards common goals. He or she must also deal effectively with any potentially threatening situations.
A community manager creates, develops and moderates online communities, often around a specific brand or cause.
The Community Manager keeps the brand in front of the public, as the community grows. He or she is even the guarantor of the brand’s online image.
The Community Manager can also cultivate a relationship with the public, build loyalty among community members and create a strong bond of trust and admiration. These are all objectives that are achieved when a Community Manager maintains consistency and accountability in delivering the correct message to the audience.
Duration: One year
Customer : Excelstrap Maroc
Type of package : DS Community Management Pack
