Visual Identity

Visual identity is the set of graphic elements that represent a brand. It includes the logo, color palette, and other graphics used in marketing materials. Visual identity is a key part of corporate identity, which includes the visual and verbal expressions of the company’s brand.

The design process typically has several stages:

Research – An analysis of the target audience and their needs helps determine the type of visual identity to create.

Evaluation – The design agency presents its ideas to the client for approval before moving on to the next step.

Design – Once approval is obtained, the design agency develops a concept based on the client’s requirements.

Development – This phase involves creating mockups for each aspect of the visual identity (logo, printed materials, website, etc.).

Nike’s swoosh is a good example of a successful visual identity.

Nike’s swoosh has become one of the most recognizable logos in history. The Nike company has been using this logo since 1971, when it was first registered with the U.S. Patent Office.

The Nike swoosh was designed by Carolyn Davidson while she was working for the advertising agency Wieden+Kennedy in Portland, Oregon. She was inspired by the Greek goddess of victory, Nike, who wore wings on her feet like any other Greek deity would wear sandals or boots. So she decided to make a winged shoe out of clay, which she then photographed for an ad campaign for Nike shoes called “There Is No Finish Line,” which featured famous athletes such as