What are the vectors?

The vectors (channels) of e-reputation are increasingly numerous and multichannel:

Search engines: Google, which alone accounts for 90% of web traffic, as well as Bing, Baidu, Yahoo, and Yandex.

Google’s dominance forces brands and individuals to pay close attention to the content on the first pages of results, considering that 67% of clicks are made on the top five results.

Digital Syndrom is an agency specialised in natural referencing and has strong credentials in this field both locally and internationally.

Social media: Today, businesses are present on social media platforms (Facebook, Twitter, LinkedIn, YouTube, TikTok, …) through community management (management, engagement, and optimisation of social media), aiming to attract prospects or retain customers by creating content.

The goal is to maintain constant communication and a close relationship with their customers through their accounts.

Blogs and forums: Discussions about an individual (physical or legal), a brand, or a shopping experience are increasingly influential in winning over future customers, building empathy for a personality, endorsing a company’s values, or highlighting the quality of a product.

It is therefore essential to implement a social listening strategy to monitor and interact with these discussions in real-time and quickly.

Influencers and YouTubers: Their power of influence is growing significantly, as they provide “real-time” testimonials about their shopping experiences and the actual quality of a product.

Brands should establish strategies for monitoring, lobbying, and networking regarding their brands and both current and future ambassadors.

Review and experience-sharing sites such as Tripadvisor, Yelp, and Google Reviews (Google My Business) play a critical role in the overall e-reputation strategy.

Our agency can provide the necessary solutions to address negative reviews or poor ratings of your business or brand on Google My Business.